Restored from previous forum. Originally posted by ricardo.
Marketing is one, but that takes money (or a knockout demo game or app that really blows people away).
Yep, a knockout demo with the source could convince many downloaders.
So, what can be done to help put PB "on the map"?
The crucial question is: How many download per week does PB has now?
And how many of them purchase it?
If the rate is more than 1% then what PB needs is to get more downloads, if the rate is less than 0.5% then many downloaders are unistalling the application quickly.
The strategy must be directed to obtain BOTH objectives:
a) Get MORE downloads
b) Get a better rate of purchases
For a) the search engines are critical, maybe having 3 or 4 laaarge websites (every one in a different server and with different domains AND DIFFERENT CONTENT)plenty of good info and KEYWORDS could drive a lot of traffic and a lot of downloads.
Tables of comparition betewn Pure and VB, Blitz, etc.
A lot of code as html pages, and many many info, every command explained in a very very detailed way (every command must have its own page with no less than 200 words)... in resume: having a lot of pages search engine friendly.
It could be a ggod idea to make some apps in VB and in PB and put BOTH codes in web pages that let the user compare... all this kind of pages drive clicks because if someone type 'instr' per example and one of the examples has this VB command, the page could be founded with search engines. As many keywords related to VB are in the web pages as many traffic the site will get.
*Dont use PHP or ASP, etc. to build search engine friendly pages, static pages are loved by search engines!!
About b) many good ideas was given on the forums.
Best Regards
Ricardo
Dont cry for me Argentina...