The idea is to get you to remember "zune" and hopefully be curious enough about just exactly what "zune" is that you'll go look it up on Google or Yahoo or whatever your favorite search engine is....
Also, unless I'm mistaken, Zune is more than an MP3 player, it will also play videos too.
indeed, it doesn't matter a pair of dingo's kidneys to me...
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all those spots seem to me like music-videos, or at least some art-student's work...
perhaps, they are made by necomers on the music-video business
who took a chance to become better known....